WeddingHappy – Customer Development Interview

WeddingHappy – Customer Development Interview

WeddingHappy uses sketch noting during customer development interviews to draw forth key insights.

The Event: Customer development interview with prospective app user

The Challenge: How to focus on conducting the interview while eliciting richer responses and boiling down the conversation to the key insights you’re looking for?

The Solution: Have sketch notes taken on a digital tablet during the interview process!

Bottom Line: The interviewee feels seen and heard, and becomes more willing to share information.  Surprising insights are captured in an easy-to-understand format that can help improve the next version of the app immediately.