WeddingHappy uses sketch noting during customer development interviews to draw forth key insights.
The Event: Customer development interview with prospective app user
The Challenge: How to focus on conducting the interview while eliciting richer responses and boiling down the conversation to the key insights you’re looking for?
The Solution: Have sketch notes taken on a digital tablet during the interview process!
Bottom Line: The interviewee feels seen and heard, and becomes more willing to share information. Surprising insights are captured in an easy-to-understand format that can help improve the next version of the app immediately.