How To Use an Empathy Map to Understand Your Target Market

Jeannel, , , , ,

If you’ve ever wanted – or needed – to get into the head of your:

  • target market
  • end user
  • competition

… this video is for you!
 
How to use an empathy map to understand your target market
 
It explains how to use an empathy map, created by Scott Matthews of XPlane, to understand your target market.  It’s quick, it’s easy to use, and it WORKS! I use this puppy all the time!
 
Enjoy, and let me know what you think!
 

About Jeannel

- INFJ - Strategic | Activator | Connectedness | Relator | Intellection - Scorpio - Cat Person - Movie Buff - Modern-Day Johnny Appleseed - Creative who Specializes in Organizational Culture Change - Painfully Aware of Her White Privilege

5 Comments

  1. Pingback: How To Visually Discover- And Articulate - Your Value Proposition

  3. Jeannel,

    I think this “empathy map” explanation and education is simply brilliant and one of the most profitable practices that is around. I love it so much that I share it with my clients. Thank you!

    Reply

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